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Care label inspiration

  • Sanna Suvi-tuulia Karjalainen
  • Dec 6, 2017
  • 1 min read

We would love to add some environmental value to our care labels too. Other than just printing the basic care instructions, we would like to remind our customers to consider the environment while they are using and taking care of our clothes.

Although we like the humour behind the label on the bottom left, this would not necessarily be suitable for our target customer. Adding some social value would however be nice, in a form of care and recycling instructions, or as showing the backstory of the garment, especially with the up-cycled jumpsuit.

If we were later on to expand and start producing some of our textiles or products elsewhere, this would also offer us an opportunity to keep the production line very transparent and always easily available to the customer, by showing it on the label. Doing this on the garment instead of leaflets or swing tags, the story is always there to show to other people too, and as a reminder to the customer why this was an important purchase they have made.

 
 
 

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