Lifestyle board & colour palette

This moodboard represents the lifestyle of our target customer. They are living a busy lifestyle, but find time to enjoy their beautifully decorated homes and the company of their friends. Our customers enjoy little everyday luxuries, but are ready to invest when the time and item is right. Fashion is not just pieces of clothing to cover the body with but a way to express their views and values.

Photo credits from top left: Adrian Delsi / Sandra Bendre / Spotted Fashion / Drew Scott / Matthew Williamson / Keltainen Talo Rannalla / Lisa Says Gah

This is the 5-colour palette we have based our designs and branding on.

The main material we have used in our products project is denim, and the different shades of it are what inspired our colour palette. The blue and grey tones are accompanied with bright red accent, making the designs more bold and letting them stand out and gain attention.