Target audience

Our target customers are individual, bold and confident women who have earned their successes. They are the female leaders of their generation encouraging the future ones to do the same, embracing their views and showing their individuality through fashion.

Karen Blackett OBE; Chairwoman MediaCom UK and the Chancellor of University of Portsmouth., who was the first business woman to be named Britain’s Most Influential Black person in the Power List.

Natasha Bird; Digital Editor of ELLE UK who is a strong believer in feminism, and has built her career in journalism from print through to online, television and radio.

Alexa Chung; a writer, model, fashion designer and an outspoken feminist who encourages people to show their individuality through clothing and loves to experiment with her own.

Linda Rodin; fashion stylist, model and the founder of Rodin Olio Lusso. Rodin has a distinctive style and she promotes the independent, strong woman lifestyle. She embraces her age and has worked as a stylist for American Harper’s Bazaar, Vogue, Revlon and Victoria’s Secret.